An Empirical Study on Sustainable Food Consumption: An Indian Perspective

Change in the environment leads to resource diminution and endangers the eco-systems, which starts impacting to the economic growth of the countries around the world. More extreme weathers, biodiversity reduction may frighten our existing way of living life. To manage within available finite resources and to meet the needs of growth and live, it is required to make food consumption patterns more environmentally sustainable. It is becoming quite essential to incorporate the sustainable consumption and sustainable Development Goals (SDG) patterns into the daily food choices and eating habits. Many people already have positive and concerned views towards sustainable food and its consumption but still the notable gap exists between their attitudes, practice for purchase and consumption of sustainable food products. The current work focused on studying consumers’ behaviour towards sustainable food consumption. A structured questionnaire was prepared and distributed to the potential respondents via Google form. 161 responses were received. Findings of the study suggested awareness and positive attitude about sustainable food and readiness to consume, and pay premium for it among the respondents but also highlighted the drawbacks of unavailability and high price of sustainable food products. This research paper contributes towards understanding awareness and attitude towards sustainable food and its consumption practices. This will help us to achieve SDG goal that are ensuring the sustainable consumption and production patterns.