Research Article
Junior Research Fellow , Department of Political Science, the Maharaja Sayajirao University of Baroda, Gujarat,
Submitted: 09-07-2025
Accepted: 26-07-2025
Published: 15-08-2025
Pages: 257-267
The complex interplay between artificial intelligence algorithms and social media during times of crisis especially focuses upon the context that involves India-Pakistan escalations. The paper attempted to examine how AI drives narrative construction along with pushes to deepen ideological polarization for further calculated gains by spreading misinformation plus synthetic media. The study examines artificial intelligence algorithms' detailed relationship with social media platforms throughout the war. It focuses specifically upon the context of India–Pakistan escalations. It examines just how AI-driven recommendation systems construct national narratives, then deepen ideological polarization, and further ease the spread of misinformation and synthetic media. The paper draws from interdisciplinary literature as well as discusses the algorithmic architecture of platforms, the emergence of digital echo chambers, and the governance challenges in managing content and algorithmic accountability during geopolitical crises. It ends via urging thought about platform duties. Algorithmic design should be rethought also so that they safeguard democratic integrity and promote informational authenticity during conflicts.